7:30am - 6:30pm Registration Open
11:00am - 6:30pm Trade Show Open
12:00pm-12:45pm Baked Potato Bar
1:00pm-4:30pm Innovation Hub Sessions
4:30pm-5:00pm Meet the Researchers at the PAA Poster Session
5:00pm - 6:15pmSpud Nation Throwdown
5:00pm - 6:30pmKick-off Reception


January 10

7:00am - 8:00am Workout Like a Potato Grower
7:30am - 5:00pm Registration Open
8:00am - 12:00pm Trade Show Open
8:00am - 9:00am Breakfast in the Trade Show
8:30am - 10:35pm Innovation Hub Sessions
9:00am - 10:50amProcess and Seed Breakout Sessions
11:00am - 11:45am A Passion for Potatoes, a Culinary Demonstration
Simon Majumdar, World-renowned Broadcaster, Food Writer, Author, Cook, Food Network Judge and TV Personality

12:00pm - 1:45pm Keynote Luncheon - The Power of Purpose in Business, Life and America
Roy Spence, Co-founder and Chairman, GSD&M and Co-founder and CEO, The Purpose Institute
2:00pm - 5:00pm Trade Show Open
2:00pm - 3:50pm Chip and Fresh Breakout Sessions
2:30pm - 4:05pm Innovation Hub Sessions
4:10pm - 5:00pm Closing Speaker: North American Trade in an Era of Uncertainty
Adjunct Associate Professor, Rice University, Francoise and Edward Djerejian Fellow for Mexican Studies and Director of the Mexico Center at the Baker Institute
6:00pm - 7:00pm Networking Receptions
7:00pm - 9:30pm Austin Potato Fest...Music & Potatoes Together At Last