7:30am - 6:30pm Registration Open
11:00am - 6:30pm Trade Show Open
11:30am - 5:00pm Innovation Hub Sessions
4:00pm - 4:30pm Meet the Researchers at the PAA Poster Session
5:00pm - 6:30pmKick-off Reception
5:15pm - 6:30pm
Spud Nation Throwdown


January 10

7:00am - 8:00am Workout Like a Potato Grower
7:30am - 5:00pm Registration Open
8:00am - 12:00pm Trade Show Open
8:00am - 9:00am Breakfast in the Trade Show
8:30am - 12:00pm Innovation Hub Sessions
9:00am - 11:00amProcess and Seed Breakout Sessions
11:00am - 11:45am A Passion for Potatoes, a Culinary Demonstration
Simon Majumdar, world renowned broadcaster, author and well-recognized TV personaility

12:00pm - 1:45pm Keynote Luncheon - The Power of Purpose in Business, Life and America
Roy Spence, Co-founder and Chairman, GSD&M and Co-founder and CEO, The Purpose Institute
2:00pm - 5:00pm Trade Show Open
2:00pm - 4:00pm Chip and Fresh Breakout Sessions
2:30pm - 4:30pm Innovation Hub Sessions
4:10pm - 5:00pm North American Trade in an Era of Uncertainty
Adjust Associate Professor, Rice University, Francoise and Edward Djerejian Fellow for Mexican Studies and Director of the Mexico Center at the Baker Institute
6:00pm - 7:00pm Networking Receptions
7:00pm - 9:30pm Austin Potato Fest...Music & Potatoes Together At Last