wednesday, january 4

7:30am - 6:30pm REGISTRATION OPEN
Lobby, Level 1
1:00pm - 7:00pm TRADE SHOW OPEN
Exhibit Hall, Level 1
2:00pm - 3:00pm Meet the Researchers at the PAA Poster Sessions
Level 1 Aisle 100
3:00pm - 4:00pm SPUD NATION™ THROWDOWN COOK-OFF
Exhibit Hall Expo Stage, Level 1

The 2017 Spud Nation Throwdown promises an exciting fusion of tastes, cultures and flavors as a diverse group of international chefs from Asia and Latin America incorporate potatoes into dishes inspired by their distinctive culinary experiences. The competition between these international chefs is sure to demonstrate the chef’s passion for potatoes and to produce exciting recipes and unique takes on blending Asian/Latin American and Western foods. San Francisco is the perfect backdrop for this highly anticipated cooking contest.
5:00pm - 6:30pm KICK-OFF RECEPTION IN TRADE SHOW
Level 1

thursday, JANUARY 5



7:30am - 5:00pm REGISTRATION OPEN
Lobby Level 1
8:00am - 12:15pm TRADE SHOW OPEN
Level 1
9:00am -10:00am Four Megatrends & Three Best Practices That Will Shape Your Business Future

Rich Karlgaard
Economic & Business Innovation Thought Leader, Publisher and Columnist for Forbes, Entrepreneur
and Author

Ballroom, Level 3

A common mistake among business, investment and government leaders is to overestimate change in the short run, but badly underestimate it the long run. Karlgaard deftly forecasts the business and technology world as it is likely to unfold over the next 2, 5, and 10 years, sharing thought-provoking and actionable ideas that help leaders “future proof” their organizations and investments.
10:00am - 10:30am Global Foodservice Perspectives: A Panel Discussion

Moderated by Phil Lempert, The Supermarket Guru
Ballroom, Level 3

Hear what International Chef Champions have to say about potatoes!

Following an excitement-filled "Spud Throwdown" where chefs from across the globe shared their culinary creations and how potatoes fit in their local culture and cuisine, this panel discussion delves deep into the insights of these four chefs and reveals just how U.S. growers, producers and culinarians can build on their expertise and bring even more exciting potato concepts to the homes and restaurants of America.


10:45am - 11:45am Farming in Silicon Valley

Moderated by Remington Kendall, Granular

Panelists: Mark Cranney, Partner, A16Z; Eric Halverson, CEO, Black Gold Farms; Clay Mitchell, Co-Founder and Managing Director, Fall Line Capital
Expo Stage, Level 1
12:30pm - 2:00pm KEYNOTE LUNCHEON:

The Right Kind of Crazy: A True Story of Teamwork, Leadership and High Stakes Innovation

Adam Steltzner

Team Leader & Chief Engineer EDL, NASA Mars Rover Curiosity & Author


The Right Kind of Crazy: A True Story of Teamwork, Leadership and High Stakes Innovation

With a rich and varied background, Adam Steltzner had many of the needed skills to lead the landing team for the Curiosity rover. That said, his team would struggle for almost a decade with design challenges and set backs. How did he keep the team focused and on task? What makes a team gel and enables truly innovative thinking? How do team dynamics drive that process forward or inhibit it? And how can organizational culture create an environment for sustained performance? The challenges he and the team faced and the lessons learned from those struggles can help you understand how to better lead high performing teams, manage innovation and drive towards excellence.
2:00pm - 5:00pm TRADE SHOW OPEN
Level 1
2:30pm - 5:00pm BREAKOUT SESSIONS
Breakout Sessions include four time slots (1 - 2:30-3:00PM; 2 - 3:10-3:40PM; 3 - 3:50-4:20PM; and 4 - 4:30-5:00PM) synchronized to allow attendees to move between the Chip, Fresh, Process, Seed and Technology Breakouts as desired and select their preferred topic or speaker during each time block.

A Focus on the Chip Market

2001/2003 Level 2

  • Varieties of Interest and How to Find Them - Ryan Krabill, Potatoes USA and Bradley Halladay, Medius Ag
  • Emerging Chipping Potato Traits and their Potential Benefits - David Douches, Ph.D., Director, Michigan State University Potato Breeding and Genetics Program
  • Variety Development Impacts on Late Storage Supplies - Jeff Thomas, Senior Procurement Manager, Snyder’s-Lance
  • Oh SNAP! Debate Around Choice in the Suppl Nutrition Assistance Program - Maggie Gentile, MS, RD, LD, Senior Director of Food and Nutrition Policy, Food Directions

A Focus on the Fresh Market

2005/2007 Level 2

  • The Foodservice Sector and Potatoes - Amy Shipley, Sterling Rice Group
  • Online Grocery Shopping and Delivery Services: Friend or Foe? - Matt Lally, Nielsen
  • The Changing Retail Landscape and Impact on Fresh Potato Sales - John Rand, Senior VP, Retail Insights
  • Impact of Diseases and New Varieties on Storage and Shipping of Fresh Potatoes - Molly Connors, VP Sales, Basin Gold

A Focus on the Process Market

2009/2011 Level 2

  • Building the Scientific Case for the Nutritious Potato - Frank Finn, President, McCain Foods, Keith McGovern, CEO, RD Offutt
  • How the Potato Industry is Addressing International MRLs - Matt Lantz, Vice President, Bryant Christie Inc.
  • How Are Retailers Responding to Consumer Questions on Sustainability? - Kendra Levine, McDonalds & John Keeling, CEO National Potato Council
  • What Does Brexit Mean for Potatoes? - Cedric Porter, World Potato Markets and Guy Faulkner, Editor

A Focus on the Seed Market

2014/2016 Level 2

  • Minituber Economics - Joe Guenthner, Ph.D., Emeritus Professor of Agricultural Economics, University of Idaho
  • Management of Bacterial Soft Rot and Blackleg Pathogens Dickeya and Pectobacterium - Amy Charkowski, Ph.D., Professor, Dept. of Bioagricultural Sciences and Pest Management, Colorado State Univ; Jianjun Hao, Ph.D., Assistant Professor, School of Food and Agriculture, University of Maine
  • Following in the Footsteps of Corn Breeders – Potato as an Inbred Line-based Crop - Drs. Amy Charkowski, David Douches, and Shelley Jansky
  • Cultivar Resistance to TRV and PMTV- Dr. Neil Gudmestad, North Dakota State University

A Focus on Technology

2018/2020 Level 2

  • Weather Trends and Risk in U.S. Potato Production- Eric Snodgrass, Co-founder and Senior Atmospheric Scientist, Agrible
  • Harnessing Technology to Manage Water Application- Chris Voigt, Moderator, Executive Director, Washington State Potato Commission; Panelists: John Campbell, Chuck Powell, Jason Parker and Terry Schiltz
  • Remote Sensing Applications for Potato Production- David Mulla, PhD, University of Minnesota
  • New Potato Technologies: Whats Next?- Haven Baker, VP, Simplot Plant Sciences
5:30pm - 6:30pm NETWORKING RECEPTIONS

Young Professionals Reception: All Potato Expo attendees ages 35 and under are welcome to network with the next generation of potato industry leaders.
Marriott Marquis, Nob Hill A

Women in the Potato Industry Reception: This special reception honors all women working in the potato industry. No RSVP need - just stop by for a few minutes to meet and greet other women in the industry.
Marriott Marquis, Nob Hill B

Potato Industry Leadership Institute Alumni Reception: Potato Industry Leadership Institute (PILI) identifies, develops and cultivates new leaders within the industry. Graduates of the annual eight-day program are invited to join their former classmates and alumni at this reception.
Marriott Marquis, Nob Hill C

6:30pm - 8:00pmSan Francisco Street Party
Marriott Marquis, Yerba Buena Ballroom

friday, JANUARY 6

8:00am - 11:00am TRADE SHOW OPEN
Level 1
8:00am - 9:00am BREAKFAST IN THE TRADE SHOW
Level 1
9:00am - 9:45am

Bringing Poutine to the Masses: Potatoes with Personality

Ryan Smolkin, CEO of Smoke's Poutinerie

Exhibit Hall, Expo Stage, Level 1